Responsive Web Design

The time has passed where people look at websites on desktops alone. Many people are now using mobile devices like smartphones and tablets to access your website. Responsive website design is a web design and development technique in which a website is built to provide the user with an optimal viewing experience. This means that your website will respond to the user’s behaviour and environment based on their screen size, platform and screen orientation.

In simple terms, when a potential customer views your website from their desktop or laptop to mobiles phones or tablet, they will see that the website will automatically adjust its images and content to fit better within the screen.

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By the end of 2013, analysts have predicted that tablets are expected to reach over 100 million in sales and that there will be more mobile smartphones on earth than people. So if more people prefer to use their mobile devices than desktop or laptop it's imperative your website provides its users with the best experience possible, consequently providing you with the best return on investment.

Interesting statistics:

  • 90% of internet users access the web on multiple screens
  • By the year 2015, over 80% of internet users will be browsing the web using mobile phones and tablets
  • By the end of 2014, it is suggested that mobile devices will overtake desktop computers
  • Nearly 50% of all local searches are performed on mobile devices

The benefits of responsive website design:

  • Improved customer experience
  • Increased reach to mobile and tablet audiences
  • Responsive web design is better for SEO than a separate mobile site
  • Increased sales and conversion rates
  • There is only one set of content for you to maintain
  • Brand consistency across all platforms
  • Provides a more consistent web strategy across all devices
  • 67% of users claim they are more likely to purchase from a mobile website

Is responsive website design good for SEO

If SEO is an integral part of your digital marketing strategy, then having a responsive website is essential.

  • Google states that it ranks sites optimised for mobile higher in mobile searches.
  • A link to your main site is a link to your mobile site as well
  • It will help in decreasing bounce rate.
  • A responsive website is more efficient for search engines to crawl and index as opposed to two versions

Your potential customers are not patient enough to spend time finding the products and services they’re searching for if your website isn’t mobile-friendly. Responsive web design is key, and demand for content consumption on mobile phones and tablets will only continue to increase.

If you require more information on responsive site design or looking to develop your website to give your potential customers a richer online experience, call us on 01244 347 545 or make an enquiry.

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