Responsive Web Design

Mobile devices including smartphones and tablets have become an integral part of a user’s online experience.

More mobile devices are connected to the internet than ever before meaning it’s vital you have a responsive website for your business or brand.

Responsive website design is a web design and development technique in which a website is built to provide the user with an optimal viewing experience.

This means that your website will respond to the user’s behaviour and environment based on their screen size, platform and screen orientation.

In simple terms, when a potential customer views your website from their desktop, laptop, mobile phones or tablets, they will see that the website will automatically adjust its images and content to fit better within the screen.

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Interesting Statistics

  • 90% of internet users access the web on multiple screens
  • Over 80% of internet users will be browsing the web using mobile phones and tablets
  • Nearly 50% of all local searches are performed on mobile devices

The benefits of responsive website design:

  • Improved customer experience
  • Increased reach to mobile and tablet audiences
  • Responsive web design is better for SEO than a separate mobile site
  • Increased sales and conversion rates
  • There is only one set of content for you to maintain
  • Brand consistency across all platforms
  • Provides a more consistent web strategy across all devices
  • 67% of users claim they are more likely to purchase from a mobile website

Is responsive website design good for SEO?

If SEO is an integral part of your digital marketing strategy, then having a responsive website is essential.

  • Google states that it ranks sites optimised for mobile higher in search results
  • A link to your main site is a link to your mobile site as well
  • It will help in decreasing your website’s bounce rate
  • A responsive website is more efficient for search engines to crawl and index as opposed to having two versions

Your potential customers are not patient enough to spend time finding the products and services they’re searching for if your website isn’t mobile-friendly.

Responsive web design is key, and demand for content consumption on mobile phones and tablets will only continue to increase.

If you require more information on responsive website design or are looking to develop your website to give your potential customers a richer online experience, call us on 01244 347 545 or make an enquiry.

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