The time has passed where people look at websites on desktops alone. Many people are now using mobile devices like smartphones and tablets to access your website. Responsive website design is a web design and development technique in which a website is built to provide the user with an optimal viewing experience. This means that your website will respond to the user’s behaviour and environment based on their screen size, platform and screen orientation.
In simple terms, when a potential customer views your website from their desktop or laptop to mobiles phones or tablet, they will see that the website will automatically adjust its images and content to fit better within the screen.
By the end of 2013, analysts have predicted that tablets are expected to reach over 100 million in sales and that there will be more mobile smartphones on earth than people. So if more people prefer to use their mobile devices than desktop or laptop it's imperative your website provides its users with the best experience possible, consequently providing you with the best return on investment.
If SEO is an integral part of your digital marketing strategy, than having a responsive website is essential.
Your potential customers are not patient enough to spend time finding the products and services they’re searching for if your website isn’t mobile-friendly. Responsive web design is key, and demand for content consumption on mobile phones and tablets will only continue to increase.
If you require more information on responsive site design or looking to develop your website to give your potential customers a richer online experience, call us on 01244 347 545 or make an enquiry.