Review sites for business

One of the most impactful marketing tactics is word of mouth. People are much more likely to trust
the word of another consumer over the word of a business, so it makes perfect sense to allow your
customers to review their experience.

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The benefits of review sites for businesses

As we mentioned, people are going to trust other people before they trust your business. It’s unfortunate, but true. However, that means that just one positive review could encourage a large number of people to become a new customer of yours.

Reviews provide users with a sense of trust that they would not otherwise have in your product or service. As well as this, review sites give people the option to bring up areas for improvement for your business, which will help you tremendously in the long run.

Here are some interesting facts about reviews:

  • 86% of consumers will read the reviews on a business
  • On average, it takes 10 online reviews before a user is able to trust a local business
  • More than half of consumers will not use a business unless it has more than a 4-star rating
  • 80% of millennials have written an online review
  • 91% of 18-34 year old consumers trust online reviews as much as personal recommendations
  • 89% of users will read the business’ response to its online reviews

What are the best review sites for businesses?

That depends on your industry, as well as how comfortable you are with the platform. As we mentioned, 89% of users will not only read the review of the business, but also the business owners’ response. This means that it is imperative to reply to all reviews, positive or negative, in a timely and professional manner.

Replying to a positive review can help show your gratitude towards your customers for using your product or service. This therefore leaves a positive impression on people. However, even if you get a bad review, it’s not the end of the world; it’s a second chance.

A great response to a bad review can sway a customer to give you a second chance, and the way in which you respond to negative comments can also show to others that your business is professional, open to criticism, and willing to improve. Those are all positive things, in our opinion!
Some of the best review sites are ones you’ve probably already heard of before:

  • Facebook
  • Google My Business
  • TripAdvisor
  • Yelp
  • GlassDoor
  • OpenTable
  • Which?
  • Yellow Pages

How do I set up review sites for my business?

Eclipse Creative Consultants have an extensive knowledge on all aspects of review sites. We can help to identify the right review sites for your business, set them up for you and even monitor them if you need a helping hand.
To have a chat about your business’ needs, call us on 01244 347 545 or send us an email at [email protected] Our digital team are on hand to answer all your queries.

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