Planning

Effective advertising planning is about knowing who the customer is, identifying the key selling points of the product, deciding on a value for that product and getting those messages in front of the audience in the right place at the right time. Eclipse is a Chester based advertising agency with a wealth of expertise in the area of advertising planning.

Effective advertising comes from good planning and great ads that get results and effective advertising lowers your cost of doing business and brings customers through your door. Our knowledge spans every area from conceptual design and artwork through to advertising strategy and media planning, meaning we ensure that your advertising helps achieve your business objectives.

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Advertising planning that works

Missing the mark with advertising is easy. The most creative advertising won’t work if it misses the target audience. Even well planned and executed advertising has little value if you don’t keep it in front of your customers.

Advertising in today’s changing media landscape needs repeated exposure and is a long-term investment. Random and limited duration advertising can waste your marketing budget as sales response is built over
time from consistent advertising. Above all effective advertising comes from solid planning and high quality production.

Our media team know all about planning. We provide you with accurate, rational and informative schedules of your marketing activity as well as detailed budgeting reports. An advertising plan should evolve according to business needs, and we monitor activity to assess its success and tweak accordingly on an ongoing basis. Our advertising planning services encompass:

•    Identifying the target market
•    Demographic profiling
•    Media strategy and rationale
•    Multi channel media planning
•    Creative concepts to final artwork
•    Post campaign analysis and recommendations
•    Budget management

If you are looking for advertising agencies around Chester and the Northwest that will treat your advertising planning seriously, then Eclipse should be your first choice. Contact our planning team to see how we can help you achieve your business objectives.

View our advertising portfolio.

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