Web Analytics & Reporting

Online marketing is not as simple knowing how many visitors you are receiving to your site. Understanding how effectively each marketing channel works from driving traffic and what visitors do once they are at your site right through to conversion is integral to your online marketing campaign. Eclipse is a full service marketing agency based in Chester, Cheshire. Our web analytics and reporting services allow you to track, measure, report and optimise your web marketing activity.

Our expert web team know all the ins and outs of web analytics and offer expert Google Analytics installation services, or an audit of its configuration if you already have Google Analytics installed to ensure you are gaining maximum business benefit.

Why have web analytics in place

Having analytics in place allows you to understand where your website traffic is coming from, understand what your visitors are doing once they are on your site and get a clear picture of your key performance indicators eg conversion rates, data capture or product purchase.

Monitoring traffic in this way allows you to quickly recognise trends and understand how effective your online marketing spend is – meaning you get the most from your website.

Why choose Eclipse web analytics agency

At Eclipse we offer a full range of reporting options from simple website traffic analysis and trends to more complex behavioural and conversion analysis and tracking of online advertising and email campaigns.

Our web analytics and reporting services include:

• Total and unique number of visitors
• Traffic sources
• Time on site
• Page visits
• Conversion rates
• Click paths
• Returning visitors

Our web analytics team have helped many clients understand and improve the way their website performs and increase the effectiveness of their online marketing spend.  By working across a broad range of sectors including new homes, motors, law, travel, technology, leisure and b2b, Eclipse have the knowledge and experience to help you get more from your website and increase your return on investment.  

Call us for a chat and see how our web analytics team can improve your business.

View our internet marketing portfolio.